Transformers – a brainstorm technique for systems or processes
Transformers is a variant of the Scamper method. It is particularly good if you are looking to improve or radically change a process. Take the problem and draw it as a simple flow process. Then take a verb at random from a list of ‘transformer verbs’. Brainstorm by using that verb aggressively in divergent thinking about the flow chart and any aspects of the process. Here is the list of verbs we use:
Subtract Rotate
Help Unify
Reverse Multiply
Distort Eliminate
Freeze Divide
Rearrange Flatten
Transpose Integrate
Bypass Extract
Soften Separate
Segregate Minimise
Invert Substitute
Stretch Add
Symbolise Submerge
Protect Squeeze
Magnify Reinforce
Say that you are seeking to improve your sales process for selling flowers and you get the verb rearrange. Then you would deliberately make extreme rearrangements. What if we delivered the flowers before the customer had ordered them? We could do that by taking annual orders years in advance e.g. for anniversaries. What if we rearranged the flower shop so that customer called in his order and we delivered at the railway station? And so on. It is important to use the verbs in very intense ways in order to disturb and stimulate the process.
More details on all my brainstorm methods in How to Generate Ideas – available on Kindle
2 Comments »
Transformers and other Brainstorm Methods « BQF Innovation Blog
02. May, 2012
@ 9:33 am
[...] parcicular I recommend SCAMPER for product or service innovations and Transformers for process [...]
A Compendium of Brainstorm Resources « BQF Innovation Blog
02. Sep, 2012
@ 12:09 pm
[...] Transformers Method [...]
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