I am great believer in the humble brainstorm. If if is well-facilitated, then the brainstorm can deliver some great ideas in a short time for almost any business or organizational issue. However, not everyone agrees. Some people think that the brainstorm has had its day. Jeffrey Baumgartner is an author and speaker who promotes a new approach called Anti-Conventional Thinking. In particular he opposes two of the central tenets of brainstorming – suspension of criticism and the generation of a large number of ideas. Needless to say, we disagree. So here we arranged a short debate on video to contest the approaches.
Please add your comments below. Are your brainstorms delivering results? Is this management tool outstanding or outdated?