A minor innovation in one field can become a major innovation in another e.g. Siping

Often a minor innovation in one field can become a major innovation in another field. An example is Siping. John Sipe worked in an abattoir in the US in the 1920s. Like other workers there he found that he kept slipping on the wet and bloody floors. His shoes were too slippery, so he took his knife and cut thin slits across the rubber soles. He found that the shoes now gave a much better grip. In 1923... Read More--


The 20 Worst Assumptions made by Experts

The greater the expert the more wrong they can be; in their assumptions, their predictions or their negative reactions to new ideas. Here are some classic examples: Samuel Pepys (1633-1703), the celebrated English diarist, wrote the following comments on seeing plays by Shakespeare: Romeo and Juliet – ‘the worst play I ever saw in my life’, A Midsummer Night’s Dream –... Read More--


Use Technology to Reach your Customer in a New Way

Peter Wood In the early 1980s, if you wanted to take out motor insurance in the UK then you went to a high street insurance broker who took down all your details on various forms and sent them off to insurance companies to get quotes. The insurance broker insisted that it took all his skill and experience to eventually get you a good policy. Then Peter Wood came along and took a different view. He... Read More--


How a Child’s Question led to the Polaroid Camera

Edwin Land (1909 – 1991) was an American inventor who had studied Chemistry. On holiday he took a photograph of his three year old daughter. She asked why she could not see the result straight away and she kept asking why. Land pondered this question and an idea formed in his mind. He went on to develop the Polaroid camera, a revolutionary product which sold over 150 million units and made Land... Read More--


The Three Innovations that shaped World War I

The recent successes of the dramas War Horse and Birdsong have revived interest in World War I and probably reinforced some stereotypes. The Great War of 1914 to 1918 was an extremely bloody conflict with more than 9 million combatants killed. It was characterised by static lines of defence and attacks which were repulsed with great loss of life. It is widely thought that the carnage was the fault... Read More--