Is there a completely different way to deliver what you deliver?

Michael Dell Is there a completely different way to operate in your business? If all your competitors are using a broadly similar approach, is there an entirely separate approach that could deliver what your customers want? In the early 1980s the leading manufacturers of Personal Computers were companies such as IBM, Compaq, Toshiba, Hewlett Packard and Olivetti. They operated a similar model. They... Read More--

Email newsletters – 11 tips for success

The email newsletter is an essential part of the marketing mix for companies large and small. Consumers are invited to sign up with the promise of a flow of fascinating and useful information. The reality is often different with the result that disappointed readers unsubscribe from the distribution list. Here are some do’s and don’ts to help you succeed with your email newsletter: Don’t 1.... Read More--