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Do you have a Social Media Listening Control Room?

Leading B2C (Business to Consumer) companies have invested in Listening Centres where they monitor real-time conversations and web analytics in order to gain immediate insights, start dialogues, diffuse critical issues and observe competitors.  They use sophisticated dashboards of real-time information on keyword tracking and competitor share of voice.

Here is a 76 second commercial from Gatorade which gives a high-level overview of their Mission Control approach:

Here is a much more detailed and informative video about the Dell Social Media Listening Centre.

Cisco gives an example from the Business to Business world:

If you want to understand your customers and engage with them then you have to listen and respond. Resourcing this kind of monitoring and response facility is essential for any company.

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