Books Archives - Page 2 of 6 - Destination Innovation

Expectation can Improve Creativity

In his book, The Expectation Effect, David Robson produces a wealth of research to demonstrate that our expectations have remarkable power to influence the mind and the body. People who believe ageing brings wisdom live longer than those who do not. Lucky charms really can improve the performance of athletes. Even when people know that the pill they are taking is a placebo, their health benefits. A... Read More--

Summaries of the 50 Top Business Books You Should Read

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken? I have created a new online Udemy course, Summaries of the 50 Top Business Books You Should... Read More--

Best Selling Lateral Thinking Books

Here are my top four best-selling Lateral Thinking Books Lateral Thinking Puzzlers – published by Puzzlewright Press. The classic collection of the top lateral thinking puzzles. First published in 1991 and still in print. It has sold over 600,000 copies and is a firm favourite with puzzle fans young and old. Lateral Thinking for Every Day – published by Kogan Page. My new... Read More--

Lessons in Candour from Pixar’s Braintrust

Ed Catmull In his book Creativity Inc., Ed Catmull, President of Pixar Animation and Disney Animation, explains the important role of the ‘braintrust’ in the creative success of Pixar. He starts by stressing the importance of candour. It is essential for open and honest discussion. The opposite of candour is reserve and there are many reasons why people should be reserved. When... Read More--

Cool Lateral Ideas

There are myriad of lateral ideas in action to solve everyday problems. We now take them for granted but when they were first proposed they may have been seen as risky, silly or impractical. Here is a random selection of some of my favourites exprssed in the form of a problem and a lateral solution. Problem: Many trading shipping were dangerously overloaded and could capsize in... Read More--

A Lateral Puzzle that Will Have You Stumped

You are shown into a darkened room and seated in front of a table. You are told that there are 32 coins on the table, 12 are heads up and 20 are tails up. You cannot see anything in the dark. You can touch the coins but you cannot tell which show heads and which show tails. How can you divide the coins into two piles each of which will have an equal number of heads up? There is no deception... Read More--

Great Innovators Quiz

Test your knowledge of great thinkers and innovators with this short quiz. Scottish doctor who opposed conventional medical practice and pioneered antiseptic surgery. J L The woman who is the only person to win Nobel prizes in two different sciences. M C Brilliant rock star who was born Farrokh Bulsara in Zanzibar in 1946. F M Actress feted as the ‘most beautiful woman in the world’... Read More--

Get Someone Else to Do the Work

Mark Twain One of the most famous scenes from Mark Twain’s book, The Adventures of Tom Sawyer, is when Tom has to whitewash a fence as a punishment. His friend Ben Rogers comes along to ridicule him about having to work. Tom ignores him and concentrates on painting, so Ben eventually asks if he likes doing it. Tom replies, “Like it? Well, I don’t see why I oughtn’t to like it. Does... Read More--

The Power of the Outsider Mindset

Elon Musk What do the following people have in common? Levi Strauss, Henry Ford, Estee Lauder, Walt Disney, Elon Musk, Arianna Huffington, Sergey Brin? They are all famous entrepreneurs who founded successful new businesses. But also they are all immigrants or the children of immigrants. According to the Entrepreneurs Network, while just 14% of UK residents are foreign-born, 49% of the UK’s... Read More--

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