Don’t Choose the Least Bad, Choose the Best Possible
Phil Libin
I heard Phil Libin speak at the FT Innovate conference in London. He was a founder of Evernote and now works as a partner at General Catalyst who manage venture capital funds. He explained that when we compare different opportunities there is a natural inclination to select the least bad. This is because the primeval part of the brain is programmed to assess risk and to value the reduction...
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