Advertising is creativity in action. How can you make beer or ketchup or vaccination topical, relevant and fascinating? The clever people at advertising agencies do some lateral thinking and keep coming up with creative ideas. Here are my top six favourites from 2021 on Youtube.
6. BLK – Vax That Thang Up – How do you encourage young black people to get vaccinated? Maybe by using a dating site and rap artists.
5. Ladbrokes – This Time We Play Together. Celebrating how the whole country holds its breath for a football penalty taker.
4. Iceland – The Icelandverse. A brilliant spoof on Facebook’s Metaverse.
3. Guinness – Welcome Back. Focussing on the anticipation of the return of drinkers to the pub after the lockdown.
2. Nike – Play New. Let’s celebrate failure – how lateral is that?
1. Heinz – Draw Ketchup. Simple, clever and touching.
